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Are Dry Cereals Loosing Out... Where is Mikey?

Todays Health Article

June 6th, 2011

Today maybe just another day where by dry cereals, if not saturated in sweet stuff, are loosing out to other breakfast foods, or to no breakfasts at all. Those cereals that may actually be healthy for you, providing the much needed fibre that every one is missing in their diets today. So where is “Mikey” whom we grew to love… from the many commercials that all related to about eating their breakfast cereal?

Where is Mikey?

Life Cereal was popularized during the 1970s by an advertising campaign featuring “Mikey,” a hard to please four year old boy. The commercials featured the all but famous catchphrase “He likes it! Hey Mikey!” The ad campaign ran from 1974 to 1986, becoming one of the longest-running television advertisements since.

Little Mikey was a character of a young boy played by John Gilchrist in an American television commercial created by art director Bob Gage (who also directed the commercial) and copywriter Edie Mann of the Doyle Dane Bernbach agency for Quaker Oats to promote their breakfast cereal, Life.

First airing in 1972, the popular commercial would be in regular rotation for more than twelve years, ending up as one of the longest continuously running commercial campaigns ever aired. http://www.quakeroats.com/products/product-frequently-asked-questions.aspx

Dry Cereals May Be Loosing Out!

Just like the Mikey’s commercial that put Life’s cereals on our breakfast table, all has been forgotten about today. Most people are on the run these days, eating their power bars, yogurt, or their egg McMuffin and a cup of coffee on the go. The day when the family sits down to the breakfast table is a thing of the past. The box of cereal would sit in the cupboard for weeks in most households today so it is not as popular as it once was. Many of the dry cereals have seen many different advertisement campaigns since the Mikey success, but not anything have proven to be as successful. They have tried the diet aspect, health and fibre, to celebrities and toys, but few are grabbing up the idea that Corn Flakes or Cheerios are going to be on the breakfast table. Though they still are eaten by some of us who actually sit down for breakfast, I am almost sure that I one day I may find them to be obsolete like many others that were tried and failed. This maybe, not for a lack of trying to re introduce the idea that once was found in most households, but they may just become a healthfood on some lonely shelf, restocked once a month.

Who Cares

We all have come to recognize that life changes yet at some time in our life it also slows down and we come to require that healthy diet of fiber, and nutrients that are needed to keep us healthy. If the proper dry cereals are chosen, they provide a great source of fiber and vitamins that we so dearly need. Also its companion, Milk which provides the calcium and vitamins that allow us to keep stronger bones. I come to recognize that young children love eating them right out of the box for their snacks, I know ours did even years ago.

If we overlook this product as part of our diet, it is not going to be the end of the world, but when we come back to having breakfasts again, as life slows down… it may just may not be as we once knew them to be. http://www.cheerios.com/

Todays Health Comments

Today we may be loosing to the fast pace our society has chosen, and breakfasts for many is eating on the go, therefore having a bowl of dry cereal seems to be out of the question. Yet many of these cereals provide great fiber for our diet as well as can be nutritious for us. Adding milk and fruit on top for me seems to be one of my summer time favorites, and a variation from oatmeal during the winter months. My children loved Mikey commercials… and Life cereal did have its place on our breakfast table and they did like it. Seems to me our youth are missing out on what used to be a great place of conversation and family gathering…breakfast!